Privacy Policy

We are committed to safeguarding the privacy of our website visitors. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. You can visit the website without disclosing any information about yourself. We do not collect personal identifying information when you access the website homepage and browse the website without disclosing your personal data (except Cookies; see below under “Cookies”).

What information do we collect?

We may collect, store and use the following kinds of personal data:

Information you give us. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise.

Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:

  • technical information, including the IP address used to connect your computer to the internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full URL clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources. We may receive information about you if you use the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers) and may receive information about you from them.

Cookies

When you visit this site we may send cookies to your computer primarily to enhance your on-line experience (see ‘Cookies’ below). 

Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

Information you give to us. We may use this information to:

  • enable your use of the services available on the website;
  • send you general (non-marketing) communications;
  • send you e-mail notifications;
  • notify you about changes to our service;
  • ensure that content from our site is presented in the most effective manner for your and for your computer;
  • provide third parties with statistical information about our users – but this information will not be used to identify any individual user; and/or
  • deal with enquiries and complaints made by or about you relating to the website.

Information we collect about you. We will use this information:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our site safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and/or
  • to make suggestions and recommendations to you and other users of our site about services that may interest you or them.

Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors in so far as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you:

  • to the extent that we are required to do so by law or in order to enforce or apply our  agreements; or to protect the rights, property, or safety of Dental Lounge, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; and/or
  • if all or substantially all of our assets are acquired by a third party, in which case personal data held about customers and website users will be one of the transferred assets.

Except as provided in this privacy policy, we will not provide your information to third parties.

We may share your information with selected third parties including:

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
  • advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;
  • analytics and search engine providers that assist us in the improvement and optimisation of our site;

International data transfers

Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Areas (EEA).

You expressly agree to such transfers, storing or processing of personal information.

Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure servers.

Data transmission over the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

If you wish to make a Subject Access Request regarding your personal data, please email enquiries@dental-lounge.co.uk.

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on this page. You should check this page occasionally to see any updates or changes to our privacy policy.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will ask for your consent if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. 

Third party websites

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

Patient Privacy Notice

A separate Patient Privacy Notice has been drawn up which details what kind of information we hold in the practice and why. A copy can be requested via reception or by contacting us at enquiries@dental-lounge.co.uk.

 

Cookies

What are Cookies?

Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your computer when you visit a website – if your browser preferences allow it. Cookies are then accessed by the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s computer.

How are cookies used on our website?

The cookies we use are there to allow you to perform the services you require and to assist us in providing a better website for our users. We do not use cookies to store information that identifies you as an individual. Details on cookies used are provided below. We encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your browser settings.

Google Analytics

We use Google Analytics cookies to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning. If you do not wish us to do this, you can opt out of the Analytics service by installing an add-on for your browser. This can be found at https://tools.google.com/dlpage/gaoptout

Types of cookies

Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.

A persistent cookie file remains on the user’s computer and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period or can be removed manually.

Classification of cookies

The cookies on this website have additionally been categorised based on the categories found in the International Chamber of Commerce (ICC) UK Cookie Guide:

Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.

Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous.

Functionality cookies

These cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced features.

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages you can customise. They may also be used to provide services you have asked for such as watching videos or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting/advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of time you see an advertisement as well as help measure the effectiveness of the advertising campaign.

Cookies used on our website

PHPSESSID

This cookie is part of the scripting language that runs our site and allows information to be passed between pages as you navigate through the site.

This cookie does not store any personally identifiable information and is deleted when you close your browser.

Google Analytics

Used by Google Analytics to track user count of visits to a site, when a first visit was, and a last visit.

Performance cookie

Persistent cookie, lasts for 2 years

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Google Analytics

Used by Google Analytics to track exactly when a user visits a site.

Performance cookie

Persistent cookie, lasts for 30 minutes

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Google Analytics

Used by Google Analytics to track exactly when a user leaves a site.

Performance cookie

Session cookie – disappears when the user closes the browser.

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Google Analytics

Used by Google Analytics to track how a user got to this site (where from), what link was used, what part of the world.

Performance cookie

Persistent, lasts for 6 months

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